DM57 Cabrillo College Fall 2018

Social Media and Self-Promotion

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The Update

DM57 recently reached full enrollment and I've just been informed that there will not be another section possible this semester. For every seat available in the classroom, I can provide add codes to students on the waitlist officially on Monday October 22 in class (it's not possible before the first class meets). We all need a desktop computer (and a seat!) in this class, so number of students is limited by the number of functioning computers that pair with a chair. I am hopeful we'll get all the students we can!

Please download the current syllabus

About the Course

You'll learn to use social media for self-promotion and will understand the importance of building your "personal brand.” You'll learn how to collaborate and network and you'll learn how to have fun in the process while you promote your brand. You may use pseudonym/pen-name in order to maintain privacy (as long as the brand is you in character, name is immaterial). This technique will give you time to prepare to launch your personal pages only when you're ready! You'll gain confidence in your posts and replies and you will learn how to manage your social media marketing time. If you currently have any social media presence, we'll discuss ways to integrate new content promoting your work or startegies to create brand new pages. You'll have a guided path, but you'll tailor it to fit the brand that is YOU.

Please note: there may be changes and adjustments to this schedule throughout the course, as needed.

Week 1: Introduction

Please see syllabus for current

Class meets: October 22, 2018.

Week 2: Brand, Pinterest, Facebook

Please see syllabus for current

Class meets: October 29, 2018.

Week 3: Twitter, Instagram, Curating and Creating Content

Please see syllabus for current

Class meets: November 5, 2018.

Week 4: Take a Break, It’s a Holiday!

No class, Cabrillo College closed for Veteran’s Day.

Class does not meet: November 12, 2018.

Week 5: Blogging, Vlogging, Timing, Automation and Metrics

Please see syllabus for current

Class meets: November 19, 2018.

Week 6: LinkedIn, Other Social Platforms and Tools

Please see syllabus for current

Class meets: November 26, 2018.

Week 7: Preparing Final Presentations

Please see syllabus for current

Class meets: December 3, 2018.

Week 8: Final Presentations

Please see syllabus for current

Class meets: December 10, 2018.

Learning Outcomes

In eight short weeks, we will have used social media professionally and strategically for self-promotion. We’ll have created our own social network with our classmates as we will have helped one another with supportive replies to posts and we'll have offered invaluable insight with our shared experiences. We'll discuss leveraging our network and expanding it in order to have continued success on all our social media endeavors.

The Teacher

Read more about me, Julia Machotka, at the Cabrillo College web site.

 

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